Every year, companies try to show off their products through advertisements for the Super Bowl. They get major actors to appear in their ads in an attempt to build buzz and get positive publicity. My top 5 best 2020 Super Bowl commercials are “Loretta Google Super Bowl Commercial 2020”, “Jeep “Groundhog Day” Bill Murray”, “Porsche “The Heist” Official Big Game Commercial 2020”, “MTN DEW Zero Sugar, As Good As The Original”, and “Tribute Planters 2020 Big Game Commercial”.
The “Loretta Google Super Bowl Commercial 2020” is great and effective because of its simple story telling. This ad affects the audiences’ emotions by telling the love story of an old person who wants to keep his memories. The editing in this ad goes well with the music. The ad is memorable for its story instead of the actors, which shows that the writing and advertising is done correctly. Google showed the world that they could build products that help people in their daily lives. Overall, Google is saying they can help keep the memories alive by creating this digital memory book. This ad was successful.
The “Jeep “Groundhog Day” Bill Murray” is great because of its nostalgia. The commercial mirrors scenes from the movie and included original costars like Murray’s brother, Brian Doyle Murray. There are moments that makes the audience laugh, like the wack-a-mole scene. The editing and writing for the commercial works well. Jeep shows the other characters stuck in a time loop while Bill Murray is experiencing time going by due to him driving the Jeep Gladiator. This is ad is successful because it shows the audience that this vehicle is meant for adventures, so every day is going to be different.
The “Porsche “The Heist” Official Big Game Commercial 2020” is one of my top 5 because of the story telling. It’s pretty awesome to see all of these sports and racing vehicles from Porsche’s epic 70-plus year history racing through public roads. This ad does a wonderful job trying to connect Porsche’s past and present with its electric future. The ad also does a good job at showing Germany’s architecture. Porsche’s advertisement is effective because it shows the power of their vehicles, past and present.
The “MTN DEW Zero Sugar, As Good As The Original” commercial is great because of its details from the original movie. I feel that Bryan Cranston is one of the best casting choices. Mountain Dew did an amazing job with its writing by turning a horror film into a comedy. The ad parallels with the drink by claiming, “it’s as good as the original”. The ad’s comedy and its adverting was very effective to the audience.
The “Tribute Planters 2020 Big Game Commercial” was a success because of its Baby Peanut. I feel that the Baby Yoda memes going around helped this ad become viral instantly. This commercial is creative because it has the other brands involved in it and this rebirth of Mr. Peanut. This ad was effective because of the Baby Yoda memes, and people knew this ad was about peanuts.
My top 5 worst 2020 Super Bowl commercials are “Jason Momoa Super Bowl Commercial 2020 Rocket Mortgage”, “OLAY #MAKESPACEFORWOMEN Super Bowl LIV Official Commercial”, “Going Away Party feat. John Legend and Chrissy Teigen 2020 Super Bowl Commercial Genesis”, “Zero Sugar. Done Right. :30 Pepsi” and “Johnathan Van Ness Freak Out Teaser for Pop-Tarts Big Game Commercial”.
The “Jason Momoa Super Bowl Commercial 2020 Rocket Mortgage” was funny because it gets the audiences’ attention. This odd advertisement was shocking. The special effects team did a great job with editing Momoa’s body parts. The truth is I do not understand how this commercial has anything to do with loans. The story telling wasn’t bad. I just do not think that the ad was very effective.
The “OLAY #MAKESPACEFORWOMEN Super Bowl LIV Official Commercial” was a sexist ad. The space theme had nothing to do with the skincare brand. This ad is cringeworthy. The Olay brand doesn’t adversity their skincare that well, so I think this ad was pointless and a failure.
The “Going Away Party feat. John Legend and Chrissy Teigen 2020 Super Bowl Commercial Genesis” is bad because of the cringe. The scene at the stairs, when Chrissy Teigen starts to call out people, was cringe. I also feel the two actors were arrogant about their luxury. The ad was not effective for they did not advertise their cars very well.
The “Zero Sugar. Done Right. :30 Pepsi” is one of the worst commercials because it is too plain. It lacks creativity. Pepsi literally just turned every color in the ad to black. It wasn’t special or anything.
The “Johnathan Van Ness Freak Out Teaser for Pop-Tarts Big Game Commercial” is not a success because their ad did not “fix” the dry snack. Pop-Tarts are a dry snack. In the ad, the actor is freaking out over dry snacks, however Pop-Tarts are dry. Pop-Tarts did not fix anything. I feel that this ad could be misleading almost, making it not effective to the audience.
Peter’s Film Blog 